Ultra tv 4k channel on tvn media'

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Ultra TV 4K channel on TVN Media's offer from October 2020
September 30, 2020September 30, 2020 Grzegorz Stapiński There are no comments TVN Media , Ultra TV 4K

From October 1, 2020, TVN Media, under the Premium TV brand, will represent ULTRA TV 4K in terms of sales and advertising time planning, sponsorships and special campaigns. The company signed a commercial representation agreement with MWE Media Sp. z o. o., the broadcaster of the channel.



ULTRA TV 4K is the first Polish 24-hour channel broadcasting only content recorded in native 4K resolution, which allows for cinematic picture quality at home. The channel's offer will primarily include music programs, but also documentaries and films. Selected programs will also be broadcast in HDR technology. From October 1, the channel will be monitored by Nielsen Audience Measurement.

“Ultra TV is another, next to NTL, TV channel from MWE Media's portfolio, which will be brokered by Premium TV. As TVN Media, we focus on quality and technology development in the area of products aimed at the audience and advertisers, we are happy to offer to join the channel, which bases its business concept on modern technological solutions " - says Andrzej Karasowski Director of Premium TV, TVN Media.

“We are extremely proud that Ultra TV has gained noticeable technical coverage in such a short time, becoming the most popular Polish channel in 4K quality. Currently, the station is available in the offers of virtually all key cable TV and IPTV operators, but it will soon expand its reach with new forms of linear television distribution. 4K TV sets have been dominating sales in Poland for several years and viewers are increasingly looking for the highest quality on their channel lists. Thanks to the launch of advertising sales from TVN Media, we will be able to invest even more in the development of Ultra TV. We are also planning to start on the air a number of new Polish productions that are already created by us in this quality. " - says Michał Winnicki, President of the Management Board of MWE Media Sp. z o. o
 

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