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BBC has launched its latest digital marketing campaign targeted at analogue viewers yet to go digital. Since the start of the BBC's digital campaign in October 2002 the digital market has grown by 32 per cent, with millions more people now able to watch the BBC's digital channels on cable, satellite and with Freeview.
Ilse Howling, Head of BBC Digital Marketing and Communications, said: "The last campaign had fantastic impact in cutting through consumer confusion over digital television and motivated them to take their first step into the digital world.
The broadcaster said that all six BBC digital channels are performing strongly and proving to be a big hit with viewers. BBC THREE's share since launch in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for target audience (25-34) compared with last year. Since autumn 2003, BBC FOUR has been out-performing all comparable specialist multichannels in terms of weekly reach and leads with Discovery in terms of share for similar channels, the BBC said in a statement.
Ilse Howling, Head of BBC Digital Marketing and Communications, said: "The last campaign had fantastic impact in cutting through consumer confusion over digital television and motivated them to take their first step into the digital world.
The broadcaster said that all six BBC digital channels are performing strongly and proving to be a big hit with viewers. BBC THREE's share since launch in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for target audience (25-34) compared with last year. Since autumn 2003, BBC FOUR has been out-performing all comparable specialist multichannels in terms of weekly reach and leads with Discovery in terms of share for similar channels, the BBC said in a statement.