Log in
Register
Menu
Log in
Register
Home
What's new
Latest activity
Authors
Forums
New posts
Search forums
What's new
New posts
Latest activity
Members
Current visitors
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Forums
Terrestrial Broadcasting
Terrestrial Television, Digital and Analogue
BBC starts new digital campaign
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="net1" data-source="post: 41070"><p>BBC has launched its latest digital marketing campaign targeted at analogue viewers yet to go digital. Since the start of the BBC's digital campaign in October 2002 the digital market has grown by 32 per cent, with millions more people now able to watch the BBC's digital channels on cable, satellite and with Freeview.</p><p></p><p>Ilse Howling, Head of BBC Digital Marketing and Communications, said: "The last campaign had fantastic impact in cutting through consumer confusion over digital television and motivated them to take their first step into the digital world. </p><p></p><p>The broadcaster said that all six BBC digital channels are performing strongly and proving to be a big hit with viewers. BBC THREE's share since launch in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for target audience (25-34) compared with last year. Since autumn 2003, BBC FOUR has been out-performing all comparable specialist multichannels in terms of weekly reach and leads with Discovery in terms of share for similar channels, the BBC said in a statement.</p></blockquote><p></p>
[QUOTE="net1, post: 41070"] BBC has launched its latest digital marketing campaign targeted at analogue viewers yet to go digital. Since the start of the BBC's digital campaign in October 2002 the digital market has grown by 32 per cent, with millions more people now able to watch the BBC's digital channels on cable, satellite and with Freeview. Ilse Howling, Head of BBC Digital Marketing and Communications, said: "The last campaign had fantastic impact in cutting through consumer confusion over digital television and motivated them to take their first step into the digital world. The broadcaster said that all six BBC digital channels are performing strongly and proving to be a big hit with viewers. BBC THREE's share since launch in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for target audience (25-34) compared with last year. Since autumn 2003, BBC FOUR has been out-performing all comparable specialist multichannels in terms of weekly reach and leads with Discovery in terms of share for similar channels, the BBC said in a statement. [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Terrestrial Broadcasting
Terrestrial Television, Digital and Analogue
BBC starts new digital campaign
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top