Through the Green Button, viewers will be offered the opportunity of watching extended versions of ads, finding out more about particular products or services, or accessing related behind-the-scenes or exclusive footage. This could include, for example:
* an extended edit of an existing linear TV ad - where original footage was cut in order to work within the confines of traditional linear ad breaks
* a behind the scenes ‘making of' documentary, outlining how a particularly innovative ad was created
* access to exclusive content, performances or extras that relates to an advertisers' products or services - particularly well suited to record companies, movie studios and other media or gaming companies with access to content and talent, or...
* advertiser mini-sodes - in the tradition of the Nescafe couple and Oxo family
Green Button content can potentially range from 2 minutes to 2 hours and the service even allows for the series-linking of advertising content, for those brands wishing to create episodic advertising.
