stuzeeuk
Dont eat yellow snow
- Joined
- May 5, 2003
- Messages
- 190
- Reaction score
- 0
- Points
- 16
- My Satellite Setup
-
Triax 88, mulitblock
13E, 19E, 28E
DM 800HD
- My Location
- Glasgow, Scotland
ASSUMPTIONS & COMMENTS
1 - The Premier league have little idea what they are doing with regard to TV rights and how to get maximum revenue from their product.
2 - They are surviving on the quality of their product and not on any clever PL marketing (both in the UK and globally).
3 - Current attempts by the PL to split prem rights and create competition are almost farcicle and only marginally benefit the PL at the expense of the broadcaster and comsumer who loose out by receiving poorer less appropraite products than the market deserves.
Well here is my advice
1 - Move all premiership matches outside the 3pm no broadcast window
2 - Show all matches live on 20 odd different pakages
3 - Packages should include the main current general package with top up team specific packages
3a - i.e. merge the current Sky/Setanta package showing X amount of subscription games (£20-£30 a month, or whatever the current charges are).
3b - offer a number of team specific packages i.e. Chelsea TV show all the Chelsea away games, MU same, AVFC the same etc etc (£10-£20 a month)
3b is a much more approriate product than auctioning unspecified games only some people want to see
If the above was implemented the all packages could be auctioned between interested bidders. By only showing the away matches on the team specific packages it would in some way help protect the home match gates (although not completely)
The downside is that the larger clubs would want to team specific package revenue directed to them rather than spead accross the league, therefore potentially the rich would get richer.
I can live with that ......
What do you think ?
1 - The Premier league have little idea what they are doing with regard to TV rights and how to get maximum revenue from their product.
2 - They are surviving on the quality of their product and not on any clever PL marketing (both in the UK and globally).
3 - Current attempts by the PL to split prem rights and create competition are almost farcicle and only marginally benefit the PL at the expense of the broadcaster and comsumer who loose out by receiving poorer less appropraite products than the market deserves.
Well here is my advice
1 - Move all premiership matches outside the 3pm no broadcast window
2 - Show all matches live on 20 odd different pakages
3 - Packages should include the main current general package with top up team specific packages
3a - i.e. merge the current Sky/Setanta package showing X amount of subscription games (£20-£30 a month, or whatever the current charges are).
3b - offer a number of team specific packages i.e. Chelsea TV show all the Chelsea away games, MU same, AVFC the same etc etc (£10-£20 a month)
3b is a much more approriate product than auctioning unspecified games only some people want to see
If the above was implemented the all packages could be auctioned between interested bidders. By only showing the away matches on the team specific packages it would in some way help protect the home match gates (although not completely)
The downside is that the larger clubs would want to team specific package revenue directed to them rather than spead accross the league, therefore potentially the rich would get richer.
I can live with that ......
What do you think ?