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New powers to fine companies which send junk e-mails and text messages have become law.
In future, firms sending unsolicited text messages or spam e-mails will need the prior agreement of the recipient.
They also prevent companies from tracking which websites an Internet user looks at without telling them in advance.
Any companies breaking the new law could be liable to a fine of up to £5,000 in a magistrates court, or an unlimited fine if a trial is before a jury.
The measures also enable anyone who receives an unsolicited message to sue for damages.
Although the law is introduced today it will not come into force until December 11 to "give businesses time to adapt," the Department for Trade and Industry said today.
Communications minister Stephen Timms said: "Electronic communications are transforming the way we do business and the way we communicate with each other.
"It's crucial that people feel safe and have confidence in utilising electronic communication technologies.
"These regulations will help combat the global nuisance of unsolicited e-mails and texts by enshrining in law rights that give consumers more say over who can use their personal details."
In future, firms sending unsolicited text messages or spam e-mails will need the prior agreement of the recipient.
They also prevent companies from tracking which websites an Internet user looks at without telling them in advance.
Any companies breaking the new law could be liable to a fine of up to £5,000 in a magistrates court, or an unlimited fine if a trial is before a jury.
The measures also enable anyone who receives an unsolicited message to sue for damages.
Although the law is introduced today it will not come into force until December 11 to "give businesses time to adapt," the Department for Trade and Industry said today.
Communications minister Stephen Timms said: "Electronic communications are transforming the way we do business and the way we communicate with each other.
"It's crucial that people feel safe and have confidence in utilising electronic communication technologies.
"These regulations will help combat the global nuisance of unsolicited e-mails and texts by enshrining in law rights that give consumers more say over who can use their personal details."
