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Granada chairman Charles Allen used yesterday’s conference to reveal plans to launch a string of new digital channels in ITV’s latest attempt to regain ground in the digital market.
Allen confirmed that plans were underway to launch an ITV Gold format, as the first in a selection of new digital services in the future.
He claimed that a new portfolio of digital services will form part of ITV’s commitment to becoming more “consumer focused”.
Allen also praised the network’s existing digital brand ITV2 for making a promising start in terms of viewing figures to ITV’s digital offering.
The announcement is seen to reflect a return to confidence within ITV, following its disastrous ITV Digital venture which was eventually shelved last year.
Allen confirmed that plans were underway to launch an ITV Gold format, as the first in a selection of new digital services in the future.
He claimed that a new portfolio of digital services will form part of ITV’s commitment to becoming more “consumer focused”.
Allen also praised the network’s existing digital brand ITV2 for making a promising start in terms of viewing figures to ITV’s digital offering.
The announcement is seen to reflect a return to confidence within ITV, following its disastrous ITV Digital venture which was eventually shelved last year.