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Message: <blockquote data-quote="rolfw" data-source="post: 10444" data-attributes="member: 175057">As you know BRD, although the £38 package to which I was subscribing turned out to be too much for me to justify. I too believe that quality free tv with the variety that people these days expect, is a pipe dream, advertsing alone cannot fund it.As you so rightly say, Sky do not make a profit, they are are obviously forcasting a date at which they will turn to profit, but I would assume that they are looking at an optimum subscriber base, before cutting off some of the incentive schemes.The biggest concern that I have, is the potential migration of presently inclusive channels over to PPV or higher rate packages, once their optimum subscriber base has been reached.</blockquote>