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<blockquote data-quote="w hole" data-source="post: 3286" data-attributes="member: 175048">My feelings.I think that ITV Digital went for the wrong market.If they had let Sky carry on with the football, it would have brought the cost of viewing the game down for those who want it.I think they should have gone for a package that was attractive to the non football, non youth market (both of these are more than well catered for by Sky).The package would consist of the usual ITV and ITV2 plus Discovery, History, Nat. Geo., Travel and UK Gold etc.If this could be offered at a price which was better than the Sky Familly Package, I'm sure tha a lot of other non sports and non pop fans (like me) would take advantage of it, especially if it meant we could get out of the cluthches of Rupert Bear.Lets face it the demographics show that the population is 'ageing', and the sector most resistive to digital is this one.RegardsW. Hole.</blockquote>

[QUOTE="w hole, post: 3286, member: 175048"] My feelings. I think that ITV Digital went for the wrong market. If they had let Sky carry on with the football, it would have brought the cost of viewing the game down for those who want it. I think they should have gone for a package that was attractive to the non football, non youth market (both of these are more than well catered for by Sky). The package would consist of the usual ITV and ITV2 plus Discovery, History, Nat. Geo., Travel and UK Gold etc. If this could be offered at a price which was better than the Sky Familly Package, I'm sure tha a lot of other non sports and non pop fans (like me) would take advantage of it, especially if it meant we could get out of the cluthches of Rupert Bear. Lets face it the demographics show that the population is 'ageing', and the sector most resistive to digital is this one. Regards W. Hole. [/QUOTE]

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