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Financial services company ING have extended their involvement in Formula One racing by signing a new agreement to become the title sponsor of the 2008 Hungarian Grand Prix. The event, which will take place in August, will be known as the ING Hungarian Grand Prix.?Central and Eastern Europe is a vital market for ING, and one that is passionate about F1,? said Isabelle Conner, Head of Marketing, ING Group. ?Hungary is the only Grand Prix in Central and Eastern Europe and it's vital that we successfully use the Grand Prix to continue to build ING's brand in the region. It was a clear decision to take the title sponsorship for the Hungarian Grand Prix.?
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Financial services company ING have extended their involvement in Formula One racing by signing a new agreement to become the title sponsor of the 2008 Hungarian Grand Prix. The event, which will take place in August, will be known as the ING Hungarian Grand Prix.?Central and Eastern Europe is a vital market for ING, and one that is passionate about F1,? said Isabelle Conner, Head of Marketing, ING Group. ?Hungary is the only Grand Prix in Central and Eastern Europe and it's vital that we successfully use the Grand Prix to continue to build ING's brand in the region. It was a clear decision to take the title sponsorship for the Hungarian Grand Prix.?
More...