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Interview: 'Cult of Mac' author, Leander Kahney
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<blockquote data-quote="The Feedster" data-source="post: 534795" data-attributes="member: 259515"><p><img src="http://mos.techradar.com/Review%20images/MacFormat/MAC197/Feature/MAC197.back.leander9-200-200.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> MacFormat mag interviews Cult of Mac author Leaner Kahney, and finds out what gear he most loves:</p><p></p><p><strong>MacFormat:</strong> What hardware and software do you favour?</p><p></p><p><strong>Leander Kahney:</strong> I'm a bit of a Luddite - I've got terrible habits that I've never changed. I used to use Word for everything - writing, contacts, and even a calendar! Now, I live in email. If I need to do something or find an interesting website, I send myself an email note.</p><p></p><p>Hardware... I used to have a Palm Pilot, and was diligent about putting appointments on it, but I'd forget it, leaving it in my bag. It'd be freaking out about some appointment, and I wouldn't see it. iPhone and Bluetooth changed all that - I always have my iPhone with me and use Apple's calendar app to set alarms. It's the first time this technology's actually worked.</p><p></p><p><strong>MF:</strong> You seem to have a love/hate relationship with Apple...</p><p></p><p><strong>LK:</strong> Lots of people love the products and hate the company. This is exaggerated with me, because Apple's been the source of my income for a dozen years, and reporting on Apple has been frustrating, because the love has been one-way. But Apple's in many ways the only really interesting company. It puts so much care and attention into products - it's not just churning out junk.</p><p></p><p><strong>MF:</strong> Is there anything that Apple should be doing differently?</p><p></p><p><strong>LK:</strong> It's hard to say. This book I just wrote - when I started, I had misconceptions about Apple and would bitch about secrecy, lack of communication, and the contempt Apple seemed to have for customers. When I dug into it, the more I understood the logic of why Apple does these things, and saw that it's a smart way to operate. The secrecy is a huge part of Apple's marketing plan - it's not telegraphing to competitors what it's up to, and I like this. It increases the mystique.</p><p></p><p><strong>MF:</strong> Does Steve's brain affect Apple?</p><p></p><p><strong>LK</strong> : I don't think there's another company that so closely reflects the person who runs it. When researching the processes Apple has developed, I realised they were manifestations of Jobs's own character traits. His perfectionism and the demand for excellence expresses itself in the many prototypes the company makes. The fact he's a control freak means Apple controls all the technology in these vertically integrated systems - software, hardware, services. Apple's been successful in turning what some would consider negative traits into a business philosophy.</p><p></p><p><img src="http://rss.feedsportal.com/c/669/f/8513/s/17e3122/mf.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /><a href="http://res.feedsportal.com/viral/sendemail2.html?title=http://www.techradar.com/422023&link=Interview: 'Cult of Mac' author, Leander Kahney" target="_blank"><img src="http://rss.feedsportal.com/images/emailthis2.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a><a href="http://res.feedsportal.com/viral/bookmark.cfm?title=http://www.techradar.com/422023&link=Interview: 'Cult of Mac' author, Leander Kahney" target="_blank"><img src="http://rss.feedsportal.com/images/bookmark.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p></p><p></p><p><a href="http://da.feedsportal.com/r/13833393600/f/8513/c/669/s/25047330/a2.htm" target="_blank"><img src="http://da.feedsportal.com/r/13833393600/f/8513/c/669/s/25047330/a2.img" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p></p><p><a href="http://rss.feedsportal.com/c/669/f/8513/s/17e3122/story01.htm" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="The Feedster, post: 534795, member: 259515"] [IMG]http://mos.techradar.com/Review%20images/MacFormat/MAC197/Feature/MAC197.back.leander9-200-200.jpg[/IMG] MacFormat mag interviews Cult of Mac author Leaner Kahney, and finds out what gear he most loves: [B]MacFormat:[/B] What hardware and software do you favour? [B]Leander Kahney:[/B] I'm a bit of a Luddite - I've got terrible habits that I've never changed. I used to use Word for everything - writing, contacts, and even a calendar! Now, I live in email. If I need to do something or find an interesting website, I send myself an email note. Hardware... I used to have a Palm Pilot, and was diligent about putting appointments on it, but I'd forget it, leaving it in my bag. It'd be freaking out about some appointment, and I wouldn't see it. iPhone and Bluetooth changed all that - I always have my iPhone with me and use Apple's calendar app to set alarms. It's the first time this technology's actually worked. [B]MF:[/B] You seem to have a love/hate relationship with Apple... [B]LK:[/B] Lots of people love the products and hate the company. This is exaggerated with me, because Apple's been the source of my income for a dozen years, and reporting on Apple has been frustrating, because the love has been one-way. But Apple's in many ways the only really interesting company. It puts so much care and attention into products - it's not just churning out junk. [B]MF:[/B] Is there anything that Apple should be doing differently? [B]LK:[/B] It's hard to say. This book I just wrote - when I started, I had misconceptions about Apple and would bitch about secrecy, lack of communication, and the contempt Apple seemed to have for customers. When I dug into it, the more I understood the logic of why Apple does these things, and saw that it's a smart way to operate. The secrecy is a huge part of Apple's marketing plan - it's not telegraphing to competitors what it's up to, and I like this. It increases the mystique. [B]MF:[/B] Does Steve's brain affect Apple? [B]LK[/B] : I don't think there's another company that so closely reflects the person who runs it. When researching the processes Apple has developed, I realised they were manifestations of Jobs's own character traits. His perfectionism and the demand for excellence expresses itself in the many prototypes the company makes. The fact he's a control freak means Apple controls all the technology in these vertically integrated systems - software, hardware, services. Apple's been successful in turning what some would consider negative traits into a business philosophy. [IMG]http://rss.feedsportal.com/c/669/f/8513/s/17e3122/mf.gif [/IMG][URL="http://res.feedsportal.com/viral/sendemail2.html?title=http://www.techradar.com/422023&link=Interview: 'Cult of Mac' author, Leander Kahney"][IMG]http://rss.feedsportal.com/images/emailthis2.gif[/IMG][/URL][URL="http://res.feedsportal.com/viral/bookmark.cfm?title=http://www.techradar.com/422023&link=Interview: 'Cult of Mac' author, Leander Kahney"][IMG]http://rss.feedsportal.com/images/bookmark.gif[/IMG][/URL] [URL="http://da.feedsportal.com/r/13833393600/f/8513/c/669/s/25047330/a2.htm"][IMG]http://da.feedsportal.com/r/13833393600/f/8513/c/669/s/25047330/a2.img[/IMG][/URL] [url=http://rss.feedsportal.com/c/669/f/8513/s/17e3122/story01.htm]More...[/url] [/QUOTE]
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Interview: 'Cult of Mac' author, Leander Kahney
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