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Message: <blockquote data-quote="rolfw" data-source="post: 610336" data-attributes="member: 175057">I can't help thinking that ITV have gone this route before, they opted out of the satellite transmission of ITV in the early days and paid the price, Sky subscribers stopped watching it, as it wasn't on the digibox and advertisers started leaving the channel.Now whilst I'm not too bothered about the +1 channels (PVRs tend to make these redundant), the removal of channels like E4, Film4 and the digital only ITV channels from the free platforms, will obviously affect the take up of Freesat, but I can also see it decimating advertising revenue and I can't see that package payments from Sky will entirely replace this."Well ITV must have considered this, done the sums and know what they are doing" I hear you say, but history would suggest that they probably don't.;)</blockquote>