Reply to thread

Message: <blockquote data-quote="net1" data-source="post: 19926">A number of the UK’s more prominent companies are pulling their advertisements from peer-to-peer network sites such as Kazaa and Grokster, according to a report on UK IT news website New Media Zero. The companies are claiming that they did not realise the sites were engaged in any illegal activity and they do not want their brands associated with theft and mature content. HSBC’s online bank, First Direct, is amongst the major brand names that have pulled their ads from Grokster. New Media Zero is reporting that the company’s brand and advertising manager, Richard Thirsk, said that the company thought the site was a legal music download service. The companies are also claiming in some cases that they did not realise they were advertising with the peer-to-peer networks, their ads having been placed there by third party advertising agencies.</blockquote>