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Message: <blockquote data-quote="easysat" data-source="post: 17669" data-attributes="member: 175305">Yes, but weren't the BBC getting a special low price before? A standard marketing practice : you offer a low price to get someone hooked and help fight off the competition. Then you increase the price knowing it's very difficult for the customer to go elsewhere.The BBC should have thought about whether it needed to encrypt or not right at the start. If the answer was yes, it should have gone for simulcrypt from the beginning. I am sure it could have got a low price from another encryption provider like Viaccess anxious to encourage non-Sky subscribers to equip themselves with their CAM. Then they would have had a better stick to beat Sky with.</blockquote>