Aimed at women aged between 25 and 54, the station will broadcast a range of dramas and comedies, including new show HawthoRNe, award-winning series Huff and marital comedy 'Til Death.
Movies will air from 9pm on the channel from Thursday to Monday, including blockbusters such as the The Da Vinci Code, All The King's Men and Philadelphia. Classic Hollywood films will transmit in a dedicated afternoon slot from 2pm.