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<blockquote data-quote="rolfw" data-source="post: 2896" data-attributes="member: 175057">As Dishdoctor says, if ITV2 is available FTA at present on non Sky receivers, it is probably only temporary, some PPV channels are occasionally available in the same way but normally as an oversight.Sky Digital will at best only ever be a large minority broadcaster and cannot hope in the long term to out subscribe (in terms of non paying viewers) terrestrial TV in whatever form it eventually settles.The Installation only free Digibox for FTV is only provided I'm sure, as a sop to the government to show willing in their &quot;digital for the people&quot; programme. Whether ITV choose to supply the ITV2 channel free to view is entirely down to them, as it will be in the case of many other would be digital platform TV channels.Smug?&nbsp; I've not heard one smug comment about receiving ITV2 on Sky subscription, pleased yes, smug no. There may be an element of truth in the fact that the impending rise in Sky subscriptions is partially due to the provision of ITV2 and possibly even ITV 1, but as far as I know ITV are paying for their own transponder space and paying Sky for the EPG listings.I agree that to make digital tv attractive to the masses, there needs to be a reasonable spread of free to view programming, but whether that should include ITV2 , who knows? I guess that advertising revenue will be the key decider on that question.Rolf</blockquote>

[QUOTE="rolfw, post: 2896, member: 175057"] As Dishdoctor says, if ITV2 is available FTA at present on non Sky receivers, it is probably only temporary, some PPV channels are occasionally available in the same way but normally as an oversight. Sky Digital will at best only ever be a large minority broadcaster and cannot hope in the long term to out subscribe (in terms of non paying viewers) terrestrial TV in whatever form it eventually settles. The Installation only free Digibox for FTV is only provided I'm sure, as a sop to the government to show willing in their "digital for the people" programme. Whether ITV choose to supply the ITV2 channel free to view is entirely down to them, as it will be in the case of many other would be digital platform TV channels. Smug? I've not heard one smug comment about receiving ITV2 on Sky subscription, pleased yes, smug no. There may be an element of truth in the fact that the impending rise in Sky subscriptions is partially due to the provision of ITV2 and possibly even ITV 1, but as far as I know ITV are paying for their own transponder space and paying Sky for the EPG listings. I agree that to make digital tv attractive to the masses, there needs to be a reasonable spread of free to view programming, but whether that should include ITV2 , who knows? I guess that advertising revenue will be the key decider on that question. Rolf [/QUOTE]

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