Satdude
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BBC iPlayer boosts Free TV
The BBC iPlayer streaming service is dramatically changing the way viewers consume network TV.
In fact the numbers are quite staggering. Last year (when iPlayer itself was still in Beta mode) some 800m free-to-view online TV streams and downloads occurred from UK homes. Industry analysts Screen Digest (SD) forecast this to rise to 1.5bn this year, and 2.8bn by 2012.
But back to 2007, when SD says that video streams from the BBC represented 38% of the total UK free TV streams or downloads. This would have included content and programming from the UK’s other network broadcasters including ITV and Channel 4.
However, despite this huge increase in extra (non-BARB measured) viewing, UK online revenues “remain unchanged” says SD, “going from £19m last year to £98m in 2012”. This, says SD, is because of the BBC’s dominance “and lack of clear strategies from commercial broadcasters”.
In the two weeks starting 25 December 2007, over 1m users visited the site, downloading or streaming over 3.5m programmes (250,000 daily). Screen Digest believes that this growth pattern “is sustainable and following clear ‘onmessage’ marketing is likely to continue into at least the first half of 2008. This growth will be predicated on the BBC’s continued development of the iPlayer open web platform to include, for example, ‘platform syndication’ strategies such as enabling users to embed the iPlayer into third party websites and personal blogs.”
But SD also issues a warning against proprietary applications. “The application-based strategies pursued by some UK broadcasters, which require users to download a heavy proprietary application before being able to download content, has so far erected an unnecessary barrier to initial consumer adoption and hampered market growth. For example, Channel Four’s 4oD platform still requires the installation of an application by viewers to access full online catch-up services, as does the BBC’s own iPlayer download service.”
Regards Satdude.
The BBC iPlayer streaming service is dramatically changing the way viewers consume network TV.
In fact the numbers are quite staggering. Last year (when iPlayer itself was still in Beta mode) some 800m free-to-view online TV streams and downloads occurred from UK homes. Industry analysts Screen Digest (SD) forecast this to rise to 1.5bn this year, and 2.8bn by 2012.
But back to 2007, when SD says that video streams from the BBC represented 38% of the total UK free TV streams or downloads. This would have included content and programming from the UK’s other network broadcasters including ITV and Channel 4.
However, despite this huge increase in extra (non-BARB measured) viewing, UK online revenues “remain unchanged” says SD, “going from £19m last year to £98m in 2012”. This, says SD, is because of the BBC’s dominance “and lack of clear strategies from commercial broadcasters”.
In the two weeks starting 25 December 2007, over 1m users visited the site, downloading or streaming over 3.5m programmes (250,000 daily). Screen Digest believes that this growth pattern “is sustainable and following clear ‘onmessage’ marketing is likely to continue into at least the first half of 2008. This growth will be predicated on the BBC’s continued development of the iPlayer open web platform to include, for example, ‘platform syndication’ strategies such as enabling users to embed the iPlayer into third party websites and personal blogs.”
But SD also issues a warning against proprietary applications. “The application-based strategies pursued by some UK broadcasters, which require users to download a heavy proprietary application before being able to download content, has so far erected an unnecessary barrier to initial consumer adoption and hampered market growth. For example, Channel Four’s 4oD platform still requires the installation of an application by viewers to access full online catch-up services, as does the BBC’s own iPlayer download service.”
Regards Satdude.