Yes, Rolf, completely agreed, but that's not what I said !
1) An amplifier will always increase the ber. There are no exceptions.
2) If you're splitting the cable, then that's effectively the same as cable losses over a long distance, in which case a masthead amp may well help (with cable losses, a lower signal level goes into the receiver, so a worse snr comes from that, which is why a low noise masthead amp helps, as you know of course, but many people won't!).
3) If possible, a better aerial is always preferable, since, whatever signal you get from it, that's the best you can possibly have, there's no way of "improving" it!
OK, I'm not trying to be awkward (honest!), but I believe it's important that the principles are well understood, otherwise it becomes "fiddling about".
(added) For anyone that's still interested in what Rolf and I are "arguing" about - and not bored silly by this discussion! - then here's a Cisco guide to the general principles, specifically in cable systems, but these principles are universal:
http://www.cisco.com/en/US/products/hw/cable/ps2209/products_white_paper0900aecd800fc94c.shtml .
Note particularly the formula for cascaded amplifiers, which shows why the 1st amp in any "chain" - here, the masthead one - must have the lowest noise figure, and be as near as possible to the signal source.