Listen Up Promotion Gone Wrong ?

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Mazda headquarters says the problem was that KUOW “sent image files with no extension.”

The files would be maybe the album cover of a song being played on the radio, or its release date, “to, quote, improve the experience,” says Tappan.

What could have happened, says the professor, is that the station sent a file that didn’t identify its format, whether a Word document or image such as a JPEG.


Something similar could be utilised by criminals elsewhere.
 
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