Freesat is doing quite well, considering the current climate. Don't forget they said Freeview would be a flop years ago, it is now the biggest digital platform in the UK.
Those who spread these rumours, want to kill off the competition, now who could that be?
There is room for both, $ky (if you want to pay) and Freeview or Freesat for those who want the free channels.
What does suprise me is, that $ky never took up the challenge of Freeview with Freesat from $ky.
They could have added some more channels such as Virgin 1 and Dave and taken viewers (and potential $ky subscribers) away from DTT.