"... I seem to remember mine was quite a bit cheaper, although it was a few years back."
That's about the going price for this sort of device ATM, of which there are many on Amazon (& eBay etc.) - though it may pay to read the reviews
(especially the 1 & 2 star ones!) before chosing a particular one!
OTOH, a decent shortish spirit level with a magnetic base can also be used - it may or may not be as "accurate"!
Even better would be to have
2 such devices and set them at 90 degrees to each other on the pole - that way it should be possible to check how vertical (or not!) the pole is without moving the device by 90 degrees each time you adjust something.
Edited:
If possible, set the pole "vertical"
without the motor/dish on it - and, if using T&K brackets, fit the K bracket first and quite loosely using only the top fixings, fit the pole, set it "vertical" and then fit the T bracket to keep it in that position, and finally, re-check the "verticality and then fit the lower fixing on the K bracket and tighten all the fixings.
Only, after all that, mount the motor & dish on the pole.